Wednesday, March 18, 2009
People Finally Realize That Women Do Most Of The Shopping
Check out this article in the Economist about how marketers are finally focusing on women. It took a near depression for them to finally understand real behavior, which is the key to economics. And behavior, might I add, is not at all rational.
Subscribe to:
Post Comments (Atom)
Posts
1 comment:
i'm sorry, is the fact that women make the majority of household purchasing decisions news? not for lots of marketers ... and certainly not for (lots of) women.
Post a Comment